Instagram moves into E-commerce by adding an shopping button

Current Affairs 20th March 2019. Facebook-owned Instagram on Tuesday (19th March 2019) made a move into potentially lucrative e-commerce by adding an option to buy products shown off in posts by selected brands.
A new "checkout" button for instant purchasing launched in a beta version of the app in the US with a limited number of businesses, according to the popular image-centric messaging service.
Tapping the checkout button will allow shoppers to select options such as size or color and then pay for items without leaving the Instagram app.
Brands taking part in the checkout feature included Adidas, Burberry, Dior, H&M, Nike, Oscar de la Renta, Prada, and glasses retailer Warby Parker.

Published On : 20 Mar 2019