- Hindustan Unilever Limited (HUL) tie-up with UNICEF to undertake a mass communication campaign to fight against Coronavirus (COVID-19) infection in India.
- The objective of this partnership is to inform and empower the general public against the COVID-19.
- Highlights,
The mass media campaign, titled #BreakTheChain or #VirusKiKadiTodo will have simple and powerful 5 and 15-second informative assets to empower the general public.
The campaign will be based on the mentioned-below themes
1. Social Distancing,
2. Hand Washing, and
3. Generosity.
- And, the campaign will display these short informative across India through television, news portals, and prominent social media channels.
Published On : 10 Apr 2020
Current Affair
