- Union Minister of State (Independent Charge) for Information & Broadcasting and Sports & Youth Affairs Col. Rajyavardhan Rathore (Retd.) launched All India Radio’s Streaming Services on Amazon’s Alexa Smart Speakers here today. Chairman Prasar Bharati Shri A Surya Prakash, CEO Prasar Bharati Dr. Shashi Shekhar Vempati, Shri Rajiv Sawhney, Principal Tech Business Development, Amazon Alexa (Asia) and other senior officials of the Ministry were also present at the event.
- Information and Broadcasting Minister Rajyavardhan Rathore today launched AIR services on Alexa Echo Dot device which is a voice-enabled platform led by artificial intelligence. Speaking at the launch of Alexa in New Delhi, Mr. Rathore said the reach of All India Radio has increased sincePrime Minister Narendra Modi started Mann ki Baat programme. He said Radio is the only medium which is being listened to across the country.
- Alexa is a user-friendly device and gift-gadget to the fast-growing netizen population in India and abroad. AIR programmes are now available on the Alexa. Through this device, AIR will get an additional platform for global and domestic audiences and will cover all the shadow areas of the terrestrial broadcasting in the regional headquarters and metro cities in particular.
- 17 channels of All India Radio including Vividh Bharati, FM Gold, FM Rainbow, and Northeastern Services are being live streamed on Alexa. The device will lure people into listening to AIR which is bound to enhance the brand image of the Public Service Broadcaster.
- Senior citizens who are not net-savvy will get a device, easy to operate and happy to render service.
Published On : 28 Sep 2018
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