- Tribes India and TRIFED under the Ministry of Tribal Affairs launched “Punch Tantra Collection and Ms. Mary Kom as Brand Ambassador of Tribes India” at a function here today.
- Shri Jual Oram, Union Minister for Tribal Affairs introduced the Indian Sporting Legend and the World Boxing Champion Ms. Mary Kom as the Brand Ambassador of “Tribes India” and launched the “Punch Tantra” Diwali collection.
- Four promotional video spots produced by NFDC featuring Brand Ambassador Ms. Mary Com promoting Tribal products of Tribes India were also released on the occasion.
- The Punch Tantra range of tribal artifacts includes handlooms and handicrafts, which are inspired and promoted by the World Boxing Champion Ms. Mary Kom. Shri R.C. Meena, Chairman, TRIFED, Shri. Deepak Khandekar, Secretary, M/o Tribal affairs and Shri Pravir Krishna, Managing Director, TRIFED were present.
- Shri Jual Oram said that the probable potential of TRIFED is much more than many other PSUs under the Government and if utilized properly, it may become a game changer in the Indian economy. He commended the efforts of TRIFED for promoting tribal products through the vast network of Tribes India Showrooms, Aadi Mahotsavs/Exhibitions and various e-commerce platforms namely, Amazon, Flipkart, Snapdeal and GeM which provide a window to National & International markets.
- Now TRIFED has opened 103 Sale outlets nationwide and its turnover has also increased 300 times. We have extraordinarily talented tribal artists and master craftsmen and women and their potential needs to be harnessed so that they may become industrialists. In addition, proper marketing strategy should be adopted for sale of diverse tribal products, he added.
Published On : 27 Sep 2018
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